Warrior Sports

Warrior Sports
Industry Sporting goods
Founded 1992
Founder(s) David Morrow
Headquarters Warren, Michigan, United States
Products Athletic shoes, apparel, sports equipment
Parent New Balance Athletic Shoe, Inc.
Website warriorsports.com

Warrior Sports is a manufacturer of lacrosse and ice hockey equipment and apparel based in Warren, Michigan, United States.

Contents

History

Warrior Sports was founded in 1992 by David Morrow, a former lacrosse player. In 2004 Warrior Sports was acquired by privately-held New Balance Athletic Shoe, Inc. In 2005 Warrior Sports moved into the ice hockey industry when it acquired California based manufacturer Innovative Hockey.[1][2]

Sponsorship

In April 2011 Warrior Sports reportedly signed a sponsorship agreement for Liverpool Football Club worth £25 million per season as of the 2012/13 season, overtaking the English club record of £23.3 million paid by Nike for supplying Manchester United Football Club and the previous deal from Adidas worth £13 million.[3][4][5]

References

  1. ^ "About Warrior". Warrior Sports. http://www.warrior.com/company-info/about. Retrieved 24 May 2011. 
  2. ^ "Warrior History". Warrior Sports. http://www.warrior.com/company-info/history. Retrieved 24 May 2011. 
  3. ^ "Liverpool's mammoth £25m-a-year Warrior kit deal rewrites the record books". Daily Mail. http://www.dailymail.co.uk/sport/football/article-1379466/Liverpools-mammoth-25m-year-Warrior-kit-deal-rewrites-record-books.html. Retrieved 25 May 2011. 
  4. ^ "New Balance unit in deal with Liverpool FC". Boston.com. http://articles.boston.com/2011-04-23/business/29466932_1_liverpool-fc-fenway-sports-group-new-balance. Retrieved 25 May 2011. 
  5. ^ "Liverpool plans to reclaim record from Manchester United". Boston Herald. http://www.bostonherald.com/sports/soccer/general/view.bg?articleid=1337743. Retrieved 24 May 2011. 

External links